The importance of being basic(s)

1 Posted by - September 4, 2014 - All, Fashion

“New season, new wardrobe” may be the mantra for the more privileged of fashion lovers but for the realists amongst us such a feat is often little more than a pipe dream. As the latest batch of designer inspired looks drop throughout high streets across the land we cherry pick our favourite pieces to mix in with long standing wardrobe basics. But are we missing a trick? “Normcore”, the fashion trend born of a desire for comfort and conformity, was the first occurrence to herald the way for a simpler style of dressing. Throw a mild obsession with pared back, Scandanavian style into the mix and the importance of basics becomes all the more clear. As ever more fashion insiders embrace same-ness as their defining feature, this particular style of “self aware, stylised blandness” shows no signs of slowing down any time soon. This season, stand out by fitting in with simple basics in muted tones. Welcome to AW14, where normal is the new cool…

 

Getting back to basics

blonde-chair wardrobe basics

Christine: Coat- Maxmara  |  Knit- Warehouse  | Denim- Miss Selfridge  |  Shoes- Reiss

 

guy-chair

Kyle: Knit- Reiss  |  T-shirt- Reiss  |  Denim- Blue Inc.  |  Socks- ASOS  |  Shoes- Sarenza

 

couple-leather

Anwen: Knit- Reiss  |  Denim- Karen Millen  |  Shoes- Boohoo

Kyle: Knit- Reiss  |  T-shirt- Reiss  |  Denim- House of Fraser  |  Shoes- Sarenza

 

12_08_14_MALLZEE_EDITORIAL_2-394-Edit_HIGH_RES

 Christine: Coat- Reiss  |  Denim- Miss Selfridge  |  Shoes- Reiss

 

guy-bluejacket wardrobe basics

Kyle: Jacket- House of Fraser  |  Knit- Blue Inc.  |  T-shirt- Reiss  |  Denim- Boohoo  |  Shoes- Sarenza

 

couple-chair-m

Kyle: Knit- New Look  |  T-shirt- Reiss  |  Denim- House of Fraser  |  Shoes- Sarenza

Anwen: T-shirt- Warehouse  |  Denim- Warehouse  |  Shoes- Reiss

 

Anwen

Anwen: Coat- New Look  |  Vest- Karen Millen  |  Vest- Miss Selfridge  |  Denim- Miss Selfridge  |  Shoes- Boohoo

 

blonde

Christine: T-shirt- Miss Selfridge  |  Trousers- Reiss  |  Shoes- Boohoo

 

shopthelooks-02

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