Half off! BOGOF! Final reductions!
Every season, retailers send out a barrage of deals to lure us into parting with our hard earned pennies- often without so much as a second thought. We are seduced by steals, bowled over by bargains and deluded by discounts. Much has been written on the manic shopper mentality which overtakes many a normal seeming fashion lover when in the face of an offer hungry crowd. We panic, grab and buy without considering any of the usual thought processes- wearability, functionality, cost per wear. All sense goes out the window in our search for a great buy. Herd animals we may be, but surely there must be a solution to mindless spending.
The answer? A comprehensive, considered and sensical look at the best of the sales. Step forward a carefully curated capsule wardrobe of great buys, classic enough to see you through the current season, the next and indeed many more to come. Shoppers, welcome to the best of the sales…