We were delighted at Mallzee HQ to offer our support to the annual St Andrews Charity Fashion Show, which to date has raised over £300,000 for charity. Having carved out a definite name for itself as a fashion industry do-gooder, it has also become one of the highlights of the year’s social calendar, with avid party lovers clamouring for a ticket to the night of raucous fashion fun. Emily Bray takes today’s Blogger of the Week spot to give us the insider info from the event…
Saturday 15th of February saw the 22nd annual St Andrews Charity Fashion Show (known to us as FS) continue to combine the authority of well-known designers with the flair of the country’s best student talent – both on the catwalk and throughout our campaign. FS is a highly innovative and creative organization that is deeply passionate about fashion and philanthropy. Having raised over £300,000 for worthwhile charities over 22 years, FS continues to push the boundaries of what guests expect from a fashion show.
This year’s theme was ‘Bright Young Things,’ taking its inspiration from the 1920’s set of the same name. The theme was mirrored in the clothes, with established designers such as Topman and Hackett gracing the catwalk, as well as vibrant collections from up and coming designers such as Rebecca Torres. There was a particular focus on Scottish designers, with collections from Mairi McDonald, Haley Scanlan and 21st Century Kilts who offered their modern take on the traditional Scottish dress.
The show also saw the winning collection of our annual Young Designer Award, with University of Derby BA Hons Fashion Studies undergraduate Jos Swinnerton crowned this year’s winner. Creating his collection in accordance with the creative brief’s theme ‘Bright Young Things’, Jos took inspiration from the classic gentlemen of 1920s London. Showcasing his technical expertise and passion for tailoring, Jos combined silhouettes typical of the era with intricate detailing to craft a beautifully pieced collection. A careful selection of fabrics, from wool to silk, and earthy colours helped to capture the mysterious air of his inspired Bright Young Gentleman, whilst also keeping the collection relevant to the modern man.
The event was held on St Andrews lower college lawn and saw over 1,400 guests enjoying their mini bottles of Nicolas Feuillatte champagne, music from DJ John Christian and an auction that was raising money for our chosen charity AICR. Overall it was a highly successful night of fashion, fun and fundraising and we look forward to an even better event from next years Bright Young Things.