Founded in 2009, Pretty Green is a relative newbie in the fashion game. In their own words a “straight talking, up-front clothing brand”, shoppers can’t fail to pick up on the company’s strong 90′s references and modish, grungy styling. Such a look should come as no surprise- Pretty Green’s founder is none other than Cool Britannia icon and Oasis front man Liam Gallagher. A quick look round the store and it all falls into place; classic parkas are nestled alongside polo shirts and dark denims, Desert boots the footwear of choice. We took a few moments of Sales Assistant Peter Elliott’s day to discuss the brand’s roots and why it’s the latest shopping paradise for wannabe Gallaghers…
Name: Peter Elliott
Position: Sales Assistant
Who is your style icon?: I’m a huge music fan so I’d have to say someone like Miles Kane- classic.
What’s the idea behind Pretty Green?: We obviously have a really strong musical vibe so there’s always a huge focus on that: the name actually comes from a Jam song called Pretty Green. I’m a big fan of Liam Gallagher and Oasis and I think the clothes really tie in with that genre of music- Liam has a huge influence on each and every piece. We stock a variety of styles from T-shirts to tailoring so there really is something for everyone.
So do individual pieces each have their own musical influences?: Many of them do, yes. Our Lennon jacket, for example, was inspired by John Lennon and is similar to what he would have worn; it’s definitely one of our most iconic pieces.
How would you describe the style of the brand?: If anything I would say alternative- certainly not mainstream.
What can we expect to see in store for Spring/Summer?: Lots of T-shirts and light jackets. A classic example is the Lennon jacket and Desert boots- they’ve both been very popular so far this season. Our Spring/Summer campaign focuses around Summer road trips so there’s a lot of lightweight pieces which are easy to throw on, such as our Sunbury blazer.
What would you put together for a classic Pretty Green daytime look?: I’d go for some dark jeans, a light polo shirt and some light brown Desert boots.
Finally, what’s your favourite song playing in store at the moment?: The Rolling Stones – Sympathy for the Devil.
Many thanks to Peter for such great fashion tips. Don’t forget that you can shop the story now from directly within your Mallzee app, where you’ll find not only Pretty Green but over 200 top retailers. From high street to high end, we’ve got all the fashion favourites in one place, making online shopping simpler than ever. Download for free now!