The mighty Mallzee marketing video sneak peek!

0 Posted by - August 23, 2013 - Fashion

Holy rock-a-mole how things are changing at Mallzee HQ! We’ve had some major developments on the technology front, are on the cusp of a massive marketing campaign at London Fashion Week and are in the process of filming a sweet new advertising campaign. Tuesday saw the entire office taken over by hordes of beautiful models, make-up artists and hair supremos- the concealer was flying, the “air” close to 100% hairspray. Sorry fellow office dwellers…

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But not to fear, it was all worth it. Our model army pounded the streets of Edinburgh with dashing photographer Johnny, catching some rather flashy snaps along the way. Cover girl India was the ultimate superstar, coping surprisingly well with helmet camera-geddon. Mallzee models- not a diva demand in utterance. In truth, it was long time Mallzee favourite Jerry who proved the most awkward to work with. This four legged fiend made a swift mockery of our beautiful set, attempting to photobomb every shot… and tearing things apart when his demands were not met. Down, boy.

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Luckily there were no further furry friends in our second location of the day, Boss man’s flat (needs must). Wellll- we say that. The furry, polka dot hot water bottle may be an exception… A brief no-shoes-indoors hissy fit later, the Mallzee party scene was in full swing, water and unopened Coronas a-plenty. Not that we’re thrifty.

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A quick taxi ride later and we re-convened at HQ for Two for Tuesday. Sleek fashionistas as always. Although we can’t give away too much, these behind the scenes snaps will hopefully be enough to whet your appetite. The finalised video will be aired at London Fashion Week and will also be taking pride of place on our website in the coming weeks- keep your eyes peeled!

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Team Mallzee would like to thank…

Now, it can’t be said that the Mallzee team are limelight hoggers; we’re all too aware of the fact that we never would have made it through Tuesday without a little help from our friends. Our awesome army of models were undoubtedly the stars of the show, made to look every inch the part by the wondrous Glam Artist Agency Semi Pro Team. With everything from perfectly tonged curls and tousled tresses to beautiful blusher and luscious lipstick, our hair and beauty teams were worth their weight in gold. Finally, the day would have been nothing be it not for Boardman Media capturing it all on film- from ingenious helmet cams to dealing with Jerry-gate, massive thanks go out to Gylen and Callum for making the shoot seamless. Here’s to seeing the finished piece!

Our Mallzee cover girl takes a break to pose with the "postman"

 

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