Young designer of M.A.D Clothing Kat Tidey wants to bring a unique style to the high street, and raise the awareness of ethical awareness of fashion. The Fashion graduate joins Mallzee to discuss her latest line, how she got into designing and how Vivienne Westwood will always be her number one inspiration as her collections mean punk is always in style.
After being spotted by Tessa Hartmann at a university fashion show, Kat’s designs were showcased at the Scottish Fashion Awards. This accomplishment along with compliments from the incredible Shirley Basset and other guests gave her the confidence to jump into the designing world with both feet, and M.A.D Clothing was born. Standing for ‘Make a Difference’, the line aims to do more than design and sell clothes. Kat wants to make people more aware of ethical fashion, whilst still encouraging them to wear daring clothes. Her inspirations always come from some aspect of culture, for example the last collection “love kills” was driven by the punk culture, rebelling against trends, moving away from stereotypical “pretty” clothes.
The inspiration for her latest designs is the Glaswegian culture. She tells us ‘the people in Glasgow are so outgoing and because of the party lifestyle we created the “M.A.D WAE IT” theme’. We at Mallzee love this concept, and think it is so fun and real that a young designer is taking what is going on around her at that stage in her life – fun times and partying, and designing clothes with it.
M.A.D Clothing is aimed towards everyone as orders come from people of all ages and who have various tastes in fashion. The quirky designer appreciates it is really hard to get noticed it as a designer, but all the experiences you gain from working in such an exciting industry make it totally worth it. When asked what her favourite look of the moment is – she is just like us and is loving monochrome. Who isn’t? It’s a fabulous look that everyone can embrace, pulling out their black and white wardrobe staples.Her fashion career goals -
She said: ‘My career aspects are to continue with the designing but to also produce more fashion events to help continue raise awareness of ethical fashion and to hopefully inspire others’ creativity.’
We’re good with that Kat – making more awesome clothes and helping others – that works for us!
We are loving her cool photo shoot pics, and to check out more from M.A.D Clothing you can have a browse on their facebook.
For more Fash Pack Interviews stay tuned to our daily blog and sign up at Mallzee to keep updated on our launch plans.