New season style rut? Not sure whether to kick it in classics or rock a more racy look? Luckily for you, our first Sales Assistant Session of 2014 is here to guide you through the ever perilous path of New Year dressing with cool, casual pieces from everyone’s favourite street denim brand, G-Star Raw.
Name: Joel Shoniwa
Position: Sales Assistant
How would you describe your personal style?: My personal style is pretty young. I like to keep it cool and pretty chilled with lots of casual pieces- nothing too eccentric.
Who is your style icon?: I would have to say Kid Cudi; he always keeps it cool. I don’t like the whole Only Way Is Essex look and there are just too many hipsters nowadays. I’m really not into the hipster look- it’s becoming too “the same as everyone else”.
What are the key pieces this season?: As always, our slim tapered jeans and two pack basic fit tees are staple styles. Both are a classic fit and always look great- definite wardrobe staples.
Any bestsellers so far?: 3301 taper jeans are a huge hit just now. They go really well with the basic tees again- such a simple look but it always looks good.
What would you say is your favourite thing about working in retail?: Just general chat with customers; you really get to know what’s happening in the world when you get talking to the general public. The music playing is always good at G-star too, their taste is great.
Finally, any insider styling tips?: Be yourself. Don’t try to be anyone else, there are too many people out there trying to be something they aren’t. Why be something you’re not?
Joel, we couldn’t agree more. Create your very own look now with G-Star Raw and Mallzee, the fashion finding app which allows you to shop over 200 top retailers in one place. Did someone say sales shopping….??