Love is in the air this Summer as we hit up Dorothy Perkins to chat to super stylish Sales Assistant Emma. We’re talking all things tropical for the newest collection- just what we need to get us in the mood for updating our Summer wardrobe and rocking this season’s favourite floral joggers!
Position: Deputy Manager
What are your key pieces this season?: Thanks to our Love Colour campaign we’re seeing a lot of bright pinks and blues and some softer yellow shades which are all perfect for brightening up a Summer outfit. Our Lemon Daisy trend is a biggie which incorporates lemon shades into florals; subtle but gorgeous! This Tropical crinkle zipback top has flown out the door- it’s been really popular.
What’s a must have Summer item that every girl should own?: A pair of patterned joggers– they can be dressed up with a cami and some block heels or for a more casual look team them with a vest and some strappy sandals. My advice is to keep the tops plain as you don’t want to have too much going on. Although, for our more daring customers a matching top can also look fab!
Are there any trends you’re really excited about selling?: One of our big trends is called Summer of Love- think lots of corals and pinks with a bohemian twist. It’s quite a casual trend; we’re talking woven and crochet style tops and lots of layering which is ideal for hot Summer afternoons (if we get any!).
Wishful thinking but we’ve got our fingers crossed! What’s your Sales Assistant pick of the day?: It has to be our Lemon Floral Lace Insert Tee– gorgeous shade and just the right amount of detail.
And who is your style icon?: Victoria Beckham. I love what she does with her own clothing line and how she styles other people; she just gets it!