Rare Logo


Age range: 18-35

Price range: $$


Rare London fashion may be the new kid on the block but it’s making big waves! This brand is the place to head for fun, flirty fashion at prices that no one could complain with. It allows you to stay easily on trend with each new season, working key pieces around your basic wardrobe without having to break the bank – YAY! After re-branding in 2002, Rare landed in Topshop Liverpool as a concession and after huge success it became a buzz brand and one of Topshop’s highest selling concessions – woweee! Now firmly established as a cool, young brand with inspirational designs influenced from the catwalks, they have made it easy to style yourself up with each new passing trend throughout the year. Expanding to include their other brands Paprika, Opulence and Coco’s Fortune, there isn’t anything you couldn’t get from this brand, covering all the fashion bases each season! Love it!

Rare London

From on-trend printed leggings, to stylish jumpsuits and coquettish bodycon dresses, Rare has got you covered for any fash emergency! Whether you are going on a date with the hottie from the bar, cinema with the girls or dinner with your parents; wear Rare and you’ll be doing it in style. There has never been an easier way to stay on the pulse of fashion!

Rare London celebrity collaborations

We are not the only ones having a love affair with Rare London; 2009 saw an amazing collaboration with The Saturdays. Also it is heavily endorsed by all the beautiful and famous, such a Millie Mackintosh, who provides chic style diaries to help you style up your Rare London dress or jumpsuit to perfection. What could be any better? Now you can look and feel just like a celeb – can we get a woop woop!?

So are you loving the young, fun, easy pieces from Rare London? Are you wanting an affordable way to stay on trend? Us too! Shop Rare London through Mallzee.com for a unique online shopping experience, with personalised style advice, and great benefits! Share your new style with your friends and earn some Mallzee dollars! Now, don’t say we aren’t good to you all!