Paul’s Boutique


PB logo


Age Range: 16-30

Price Range: $$-$$$


Paul’s Boutique is the fun, sassy, urban British brand that has made a huge impact on our high-street! Founded in 2002 by Paul Slade, its bold womenswear creations quickly won the hearts of a devoted fan base who sought his iconic items with their individual thirst for FASHION! The unique fashion brand quickly gained fame by producing handmade, one of a kind pieces. Many utilised vintage army surplus jackets and rare Americana patches mixed with bold neon graphics that were inspired by the New York 80s hip hop and graffiti scene- along with Japanese super brands such as Bathing Ape, Hello Kitty and Hysteric Glamour. Adding a touch of British eccentricity created the fun and stand out brand Paul’s Boutique is today!

Paul's Boutique

Over the last ten years, the brand has become a firm favourite with the urban-savvy youth and has grown its own cult following. Creating collections that incorporate a playful, stand-out, vintage edge and all round British-ness makes the brand unique and fun; this ensures Paul’s Boutique remains fashion forward and on trend. You’ll find everything a girl could want to look different and stylish while walking down the street within this brand. Turn heads (in the good way) in one of Paul’s Boutiques’ jackets which sport fun, playful patterns and patches; pair this with a cool slouchy slogan tee and aztec print leggings and you’re good to go! You can easily wear this apparel for every day style, add a piece of the collection to your basics to make your outfit pop or have a complete look for that eye-catching style which will get you noticed! Also, in the coming years Paul’s Boutique is in plans for a luxury leather line and a more high-fashion line- so watch this space, there will be plenty of the brand’s spark and fun-loving eccentricity fused with more high-end glamour… we can’t wait to see it!!

Think Paul’s Boutique’s urban cool apparel is the best?! Us too! Shop it through and create your own mall with all the brands you love! With personal style advice, you’ll never again have one of those “AH- what do I wear?” moments – we’re here for every step of your fashion journey! Love us already?! Sign up ASAP and receive great benefits and the chance to win things – YAY!