Links Of London


Links of London

Age Range: 16+

Price Range: $$$-$$$$

Links of London, the jeweller du jour on the high street. Since 1990 Links has become a powerhouse brand- taking the world by storm, one sweetie bracelet at a time! But don’t think things were always that way; indeed, the brand had very humble beginnings. A simple request for a pair of fish cufflinks caught the eye of a Harvey Nichols buyer, who quickly ordered a whole collection- and so Links as we know it today was born. Strange, perhaps, but 100% true… we kid you not!

Links of London

Links of London offer an eclectic mix of men’s and women’s jewellery in sterling silver and 18 carat-gold, with an enviable collection of charms and charm bracelet for you to choose from. They pride themselves on being fresh and cutting edge, creating unique designs and keeping alive a hint of British eccentricity and humour in all of their pieces. With a great appreciation for design and functionality, Links endeavour to utilise these in every piece- from┬ácontemporary classics to fashion must-haves and that extra special piece that brings surprise and joy. Whether it be a pair of cufflinks to impress your new boss, a delicate diamond necklace to wow your wife, or a friendship bracelet for you and all your friends – Links of London has got you covered. Of course we can’t fail to mention Links of London’s iconic sweetie bracelets and charm bracelets, which have shot it into the fame stratosphere. Everyone loves the idea of getting a new charm to mark a meaningful occasion; in one fell swoop, Links of London successfully brought back the retro style with a major bang! Whatever fashion statement you want to make, this jewellery designer will create something special and unique to go with any outfit perfectly.

Want a piece of iconic jewellery? Or something to complete your look? Maybe something a little different for that someone special? Shop Links of London at for a unique online shopping experience, with personalised style advice to help you find the perfect piece to go with any outfit!