Age range: 18-34
Price range: $$$-$$$$
Launching her company in Shoreditch in 2008, super stylish Glassworks founder Lauren Lewis dreamt of creating a fashion destination for modern women writing their own rules. With a background in banking and an international career path that’s seen her take on New York, Tokyo, Dubai and now London, Lauren has definitely got the brains and the style savvy to create the coolest online fashion mecca.
Glassworks aims to be the ultimate international style destination by stocking the coolest of designers and indie brands, all in one place, providing you with the wardrobe for “the life you’re not afraid to live.”
Fearlessness is a big thing for Glassworks, with a whole Pinterest board dedicated to mantras like “We’re not afraid of the deep end,” “We’re not afraid to be ruthless” and “We’re not afraid to party.” That’s an outlook we can definitely get on board with! Mix this bad ass attitude with the awesome style on offer and you’ve got the recipe for their Glassy Girl – the fierce, fearless modern woman writing her own rules. Who wouldn’t want to be a Glassy Girl?
With brands like Helmut Lang, Current/Elliot, Ash and Theory on board, the Glassworks aesthetic is clearly all about a clean, minimal kind of contemporary cool. From those to die for silk Equipment shirts, Theory’s second skin leather trousers, the cosiest killer knitwear by Mero Mero to Helmut Lang’s jersey dresses that cling to all the right places; Glassworks has everything you need for the wardrobe you’ve always wanted. Wearable pieces that’ll slip effortlessly into your wardrobe from fresh new designers, to high impact pieces that’ll really turn heads, shopping at Glassworks will make your wardrobe the envy of all your friends. Keep it Glassy!
Wanna be the über cool Glassy girl? Well, obviously… Shop everything Glassworks through Mallzee, where you’ll find all of your fashion favourites in one place. Instantly buy, share or save a whole host of gorgeous pieces directly from the app. Sounds good? Sounds GREAT.